Ever since YouTube opened its monetization market to upstart and popular content creators a couple of years ago, it has faced increasing scrutiny from its many partner advertisers. Last year, (in)famous internet star PewDiePie became one of the first major YouTubers to face strong disciplinary actions following a string of controversial actions taken on his channel, and now twenty-something American YouTuber Logan Paul has drawn similar heat for a poorly judged upload at the beginning of this year, allegedly featuring an actual corpse found within a “suicide forest” in Japan.
Although both YouTubers have apologized (somewhat) for their behaviors, YouTube has taken critical steps to assure advertisers that their brand investments are worthwhile and inoffensive to as large an audience as possible. In April 2017, YouTube announced that in order for channels to qualify for monetization, they much first achieve 10,000 lifetime views. Now in the wake of the recent Logan Paul scandal, YouTube has returned with even stricter guidelines, stipulating that all channels must have at least 1,000 subscribers and 4,000 hours of watch time within the 365 days to be eligible for monetization.
For many, this news is the last straw. Whereas the 10,000 lifetime views imposition was an inconvenience, the latest development is quickly being met with various sensations of disgust, disappointment, disillusionment, and even betrayal. A few days after Logan Paul had posted his now-infamous vlog from Japan, many viewers wondered if and when YouTube would respond to the heinous activity on Paul’s channel. Following nearly a week of stalling, YouTube indeed responded, but this time it answered in a way few were anticipating, and even fewer were prepared to embrace.
Are we witnessing the beginning of the end of YouTube as we know it? Likely not; but we likely witness major shifts in who or what will become trending on the YouTube community.
Certain optimists argue that YouTube is returning to its roots. Back in the days of Ye Olde YouTube, people simply uploaded videos for the sake of sharing them. Money did not originally drive people to share. Perhaps we will see return to the original intent and heart of what YouTube was all about in the first place.
Regardless of the outcome, we will remain strong. This evening, Adrian tweeted this poignant message:
Perhaps some bad players will be eliminated, and maybe a few disheartened good ones, too; but it's also probably safe to say that those who are truly dedicated to their craft will remain, and will continue pressing toward the greater goal of success—a goal which seems ever more elusive yet ever more lucrative once it has been achieved.
Allow me to apologize for not delivering a Facebook Live update yesterday evening. I am a teacher. My school announced today that it will be closed tomorrow (Thursday) and Friday, and possibly on Monday as well, depending on how drastically conditions deteriorate due to Irma over the next ninety-six hours. Thanks to my abruptly lightened schedule, however, I should be able to share more consistent weather updates from my area beginning Thursday morning and on through the remainder of the work week and into the weekend.
I could have posted another live video yesterday had I really been driven to do so. But I’ll be quite honest: with the projected track of Irma shifted every several hours, I am rather glad now that I didn’t spin my wheels to make another video, when whatever I would have said yesterday would end up becoming moot today, thanks for the 2:00 PM AST update from the National Hurricane Center.
Despite the ever-shifting imbroglio waged by various media outlets both large and small over the past forty-eight hours, I have consistently reminded my readers and fans that Irma had a modest but viable chance of missing Florida altogether. And now, armed with the latest data from the NHC, I feel confident enough to predict that we have already witnessed the worst that Irma will bring and that we should not experience anything near the intensity of what has already been faced by the various island nations in the Caribbean.
What Are The Facts?
The reason why I even bother to update my readers and fans is because you are the ones who told me you care. I have received numerous emails, texts, and private messages requesting news on the current situation in my area, so out of courtesy to those concerned, I want to keep you informed—minus the sensationalism the media seems to be invoking.
Let us, then, begin by asking the very important question, “What are the facts?”
Tuesday night I shared several facts about Hurricane Irma at the time. Today, more facts are known, thus expanding our discussion. I have listed the most important ones as follows:
This afternoon, the National Hurricane Center in Miami, Florida, announced that Hurricane Irma has been upgraded to a Category 4 storm, with sustained wind speeds topping out at 130 miles per hour. The nerves of many are frayed ever thinner this evening, especially as many are still recovering from the detriment of the recent major hurricane, Harvey, which slammed the gulf coasts of Texas and Louisiana last week. Thousands in affected areas remain homeless and in need of food, shelter, financial relief, and emotional support.
In response to these latest weather developments, governors Rick Scott (R) of Florida, and Ricardo Rosselló (D) of Puerto Rico, have both declared states of emergency within their respective jurisdictions, to emphasize the seriousness and severity of the impending storm. The text of Governor Scott's official order states, "Hurricane Irma poses a severe threat to the entire State of Florida, and requires that timely precautions are taken to protect communities, critical infrastructure, and general welfare of this State."
Around 7 PM this evening, I addressed my fans via Facebook Live about my intentions for the coming days. Although I said that this storm is a possible threat, I also emphasized that at this time, considering that any potential landfall is still several days out (around Friday afternoon, according to the earliest models), Irma could still change directions, and the hubbub the media is creating could merely be an overplayed frenzy. We must not lose our senses, despite the understandable temptation to do so. I reminded my viewers to not lose sleep over this situation. If you are a responsible citizen, taking the necessary precautions to take care of yourself and your loved ones, I am sure you will be fine, regardless of the final outcome.
Remember Philippians 4:6-7 (NKJV), which states "Be anxious for nothing, but in everything by prayer and supplication, with thanksgiving, let your requests be made known to God; and the peace of God, which surpasses all understanding, will guard your hearts and minds through Christ Jesus." These beautiful were given to us by the Father to inspire us, especially in our times of need and uncertainty—like we're experiencing now.
Don't fret. Take control of the situation. Take control of your thoughts. God did not give you a spirit of fear, but of a sound mind. Claim that for yourself right now, and sleep on that promise. If the storm comes, be prepared and be vigilant. Make sure you keep that midnight oil burning, but also make sure you don't let the storm consume you. Let peace consume you. Share that peace with everyone you meet.
My team and I intend to remain active all through this week, updating fans and followers on the latest news on this storm. At this time, we plan on staying in Palm Bay, and will bring updates before, during, and after Irma passes through our area.
Be blessed and stay safe.
Adrian D. Holmes
In case you haven’t heard, YouTube announced that they would block small content creators’ access to their video monetization features effective immediately, as of this past Thursday, April 6, 2017.
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