Shortly after the new year, I received word that Alaska Airlines was unveiling a new line of uniforms for its employees as the company embraces its first brand refresh in over twenty-five years.
Upon hearing the news, I made a few keystrokes and contacted the marketing team of Luly Yang, the Seattle-based fashion designer who partnered with Alaska Airlines to develop a new collection of uniforms to be donned by the 20,000+ employees who faithfully serve the airline that features the face a jolly, smiling Eskimo on each of its tail fins. Luly’s team was exceedingly accommodating, a true pleasure to collaborate with (special thanks to Angeline—you're amazing!).
Luly herself is a very charming lady, too. She and I enjoyed a pleasantly spirited conversation, discussing a wide range of topics related to travel, fashion, music, the arts, and of course, Alaska Airlines. From the moment we first greeted each other, it was apparent why Alaska chose Luly. For an airline which was just declared the fifth-largest in the United States, following its acquisition and merger with Virgin America, it's no surprise that Alaska selected a charming creative such as Luly to spearhead a pivotal moment in it's colorful history.
If you have any interest in commercial aviation, fashion, or travel, then this interview is for you. This story provides details of one of the most fascinating individuals gracing the aviation stage today.
Feel free to listen to the interview on YouTube or read the transcript below.