In case you haven’t heard, YouTube announced that they would block small content creators’ access to their video monetization features effective immediately, as of this past Thursday, April 6, 2017.
In the wake of a recent tide of criticism stemming from various media production companies as well as from numerous high profile advertisers, the online video sharing site stated on its official blog that it “will no longer serve ads on [YouTube Partner Program] videos until the channel reaches 10k lifetime views.”
At first, this may appear as an affront to small content creators, and to a certain degree it is. It is an unfortunate ever constant truth that many upstart channels on YouTube and other video-driven social media are propagated by use of pirated content stolen (rather, “borrowed”) from other media companies, professional content creators, and private YouTubers. However, following closer assessment, our team has determined that there is indeed validity behind the company’s decision and we furthermore agree to accept these new terms graciously.
Representing the interests of someone who is rising in the music industry, we understand very well the complicated process of creating content, copyrighting original material, and duly crediting the copyrighted work of others. Although we do not yet enjoy the numbers necessary to maintain our status with the YouTube Partner Program, we also realize that YouTube has not lately been our primary focus, and we understand that we need to be striving to achieve 10k lifetime views anyway. The new advertising threshold is just another incentive for us to reevaluate our current social media practices and generate new content that will drive a diverse spectrum of new viewers and fans to our content.
With your continued support and loyal viewership, we will be able to conquer the challenging months ahead with ease. We look forward to cooperating with the efforts of YouTube and any other social media outlets that will decide in a similar manner.
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